Assessing Corporate Social Responsibilities in the Banking Sector: As a Tool of Strategic Communication During the Global Financial Crisis

Dinçer H., Yüksel S., Yazici M., Pınarbaşı F.

in: Handbook of Research on Global Issues in Financial Communication and Investment Decision Making, Hasan Dinçer,Serhat Yüksel, Editor, IGI Global, Pennsylvania, pp.1-27, 2019

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2019
  • Publisher: IGI Global
  • City: Pennsylvania
  • Page Numbers: pp.1-27
  • Editors: Hasan Dinçer,Serhat Yüksel, Editor
  • Istanbul Medipol University Affiliated: Yes


The aim of the chapter is to evaluate the corporate social responsibilities in the banking sector during global financial crisis period. For this purpose, alternatives of corporate social responsibilities for Turkish deposit banks are taken into the consideration. Within this framework, a set of criteria and dimensions are defined by analyzing similar studies in the literature. Also, fuzzy DEMATEL approach is used to weight these dimensions and criteria. On the other side, some alternatives for the corporate social responsibilities is identified by supported literature. Moreover, fuzzy MOORA method is applied to rank these alternatives. The findings show that the transparency is the most important factor in the criterion set as. Another important conclusion is that environment has the best degree in the alternative set. Thus, it is recommended that banks should be very transparent and mainly focus on environmental issues especially in the crisis period to increase the image on the eyes of the consumers. Therefore, it can be possible to increase the sales in this way.