VALUE SEGMENTATion of REMOTELY ACQUired CUSTOMERS in BANKing: A MODEL-BASED APPROACH


BALOĞLU K. A., KAPLANCALI U. T.

The 10th International Management Information Systems Conference, İstanbul, Turkey, 09 October 2023, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • City: İstanbul
  • Country: Turkey
  • Istanbul Medipol University Affiliated: No