The TikTok Experience and Everything Everywhere All At Once: A Brief Analysis of Film Form


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ÇÖL D., Birol Ö. S.

Intermedia International e-Journal, vol.10, no.18, pp.178-194, 2023 (Peer-Reviewed Journal) identifier

Abstract

The TikTok experience refers to a user’s interaction with the platform while scrolling through various videos. The user can change what they are viewing instantly on one screen much like a TV viewer, the only difference being that whatever is being watched is in the form of short videos made specifically for the platform. These videos vary in style and form and are made to be viewed within the platform itself. All the content that a user watches within the mobile application, in the end, forms a longer, both theoretically and practically never-ending, video that is sometimes completely unrelated but more often similar through shared jokes, memes, and visual filters. This way of producing and viewing short-form videos as a whole is reminiscent of the way Everything Everywhere All At Once feels to the audience which is no surprise as many other forms of media and artworks are inspired by internet short-form video platforms such as TikTok. A formal analysis of such a film work is important and acts as a first step in order to study these types of videos in terms of their social and psychological impact.