Akademik Veri Yönetim Sistemi
Turkish Studies - Social Sciences , cilt.16, sa.4, ss.1471-1491, 2021 (Hakemli Dergi)
In today's world, national borders have become more flexible and permeable, with businesses realizing that their most important source of profit is their ability toconstantly present differences to their markets. And, in fact, innovations emerge as a product or a service is shaped by the knowledge and capabilities of the company as they adapt to changing environmental conditions. In other words, product variety and company capabilities develop together to adapt to the changing environment since the dynamic nature of organizations can provide an advantage in developing new products. However, information obtained from the environment may also have an effect. For this reason, if dynamic capabilities are supported with knowledge, creative activities may increase and innovation performance can be positively affected. So, in order to be successful in innovation, organizations need to be able to use knowledge as well as dynamic capabilities. This research was carried out in the automobile industry (automobile spare parts producing companies), specifically due to their dynamic structure in 2019. Questionnaires were collected from 375 engineers. Analyzes were made using the SPSS 25 program. Since the survey method was on a 5-point Likert scale, correlation and regression analysis were performed after factor and reliability analyzes were performed. The Sobel Test and Hayes Process tool were performed to analyze the effect of the mediation variable. As a result of the study, it was concluded that the dynamic capabilities and knowledge acquisition of the companies in the manufacturing sector did not sufficiently affect the product performance in an environment with high competition. This may be because competitors are more successful in competition and are preferred in terms of product performance. It will be important in terms of contributing to the literature that future studies should be conducted in technology and R&D focused companies to acquire dynamic capabilities and knowledge acquisition