The Effectiveness of Using Humor Appeal in Advertising The Key Takeaways | AVESİS

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The Effectiveness of Using Humor Appeal in Advertising The Key Takeaways

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15th EBES Conference, LİZBON, Portugal, 8 - 10 January 2015, vol.4, pp.2342-2346

Publication Type: Conference Paper / Full Text
Volume: 4
City: LİZBON
Country: Portugal
Page Numbers: pp.2342-2346
Istanbul Medipol University Affiliated: No