Research Information System
in: Cases on Enhancing Business Sustaninability Through Knowledge Management System, Meirr Russ, Editor, IGI GLOBAL, Pennsylvania, pp.200-230, 2023
Air
cargo forwarders plays an essential role in air cargo transportation process.
They provide service providing communication between the stakeholders in the
supply chain. However, there is a fierce competition in this sector due to huge
number of companies. For this reason, this companies need to respond to changes
in the globalization era by applying some strategies. In this scope, the aim of
this study is to determine and weight the strategies that forwarders operating
in the air cargo sector can implement to increase their business volumes, using
the studies in the literature, interviews with 10 experts working in different
forwarder companies in Turkey, and the AHP method. Although strategies for
companies to increase their business volumes examined in various studies, there
is no study specifically for 'Air cargo transport companies'. In addition, any
study using the AHP method for the sector has not been found in the literature.
In this context, the study is unique in terms of sectoral practice and methodology.
The finding of the study suggests that staff trainings to improve customer
relations is the most important criteria for air cargo freight forwarders.