Research Information System
Uluslararası Avrasya Sosyal Bilimler Dergisi, vol.10, no.37, pp.935-954, 2019 (Peer-Reviewed Journal)
The concept of auto insurance has emerged with the aim of minimizing the risk of the damagesthat may occur in the vehicles the customers use according to their emerging demands andneeds, and ensuring that the vehicles they bought according to their needs are used with themeasures taken against possible risks. Corporate Image is formed as a result of stakeholders'beliefs, thoughts, feelings, impressions and interactions about the organization and exists in theminds of individuals. When the data obtained are analyzed, the Corporate image can affect thepurchasing behavior, the importance of the auto insurance and the performance of the company.In the research method, 354 questionnaires were collected and their data were analyzed. Theanalyses were performed using IBM SPSS 25 Statistical Package Program. As the Likert scale wasused in the application of the questionnaire, factor analysis was performed in the first stage andreliability analysis was performed in the second stage in the analysis of the questionsrepresenting the variables. Correlation analysis was performed to see the degree of relationshipbetween variables. The regression analysis was performed to test the established hypotheses andthe Sobel test was performed to test the mediation variable analysis.