Kisebbségek és bevándorlók a médiában
The media studies quarterly Médiakutató, cilt.1, sa.2, ss.1-17, 2007 (Hakemli Dergi)
- Yayın Türü: Makale / Tam Makale
- Cilt numarası: 1 Sayı: 2
- Basım Tarihi: 2007
- Dergi Adı: The media studies quarterly Médiakutató
- Sayfa Sayıları: ss.1-17
- İstanbul Medipol Üniversitesi Adresli: Hayır
Özet
What results can be produced by an analysis that measures only media content? What can a study offer us if it does not explore the attitudes of media consumers located at the other end of a one-way or nearly one-way communication channel, nor the relationship between those attitudes and the presumed effects? First and foremost, such an investigation is about the medium itself. It is about the institutional system and the organizations that, in a democratic society, are perhaps the most important agents of the control of power, and that constitute the primary source of information for ordinary citizens in their daily lives, and in many cases their only source.
These organizations (companies) do not operate in a vacuum; rather, they themselves form part of the social network whose events they convey to their audiences. Their activities are influenced above all by the consumption demands of readers and viewers, or more precisely by the beliefs directed toward those demands. Media organizations are also affected by the market in a broader sense, by investors, advertisers, and by various authorities, supervisory and regulatory bodies. In short, media outlets are themselves companies, and therefore possess all the units, challenges, and difficulties characteristic of market enterprises as organizations. To highlight just one example: the limitations of human resources and the degree of work organization strongly influence programme production, the quality of the product, and whether a given channel is capable of fulfilling one of its most important missions, namely the democratic control of power, while reconciling this with the audience’s demand for entertainment. Is there a possibility to investigate events in sufficient depth and produce news accordingly? Is there an opportunity to prepare analytical work that remains entertaining for the audience targeted by the medium?
The aim of the research, therefore, was to examine more closely whether the press products under investigation actually fulfill the mission they claim to serve. In comparison, the choice of topic may be regarded as secondary, though by no means accidental. In the democratic societies of Central Europe, even at the beginning of the twenty-first century, one of the most pressing issues, and for social research one of the most exciting questions, is the examination of relations and attitudes between major social groups, and within this, the exploration of the structure of relations among national and ethnic groups.