A Study of Social Proof and Liking Strategies for Software as a Service (SaaS) Products in the Digital Music Market As In The Context of Persuasion


EGE 6th International Conference On Social Sciences, İzmir, Turkey, 10 - 11 September 2022, pp.160-168

  • Publication Type: Conference Paper / Full Text
  • City: İzmir
  • Country: Turkey
  • Page Numbers: pp.160-168
  • Istanbul Medipol University Affiliated: Yes