This study aims to investigate the relationship of digital applications in pharmacy communication with medicine and health services in the digital age in which we are in the chaos of disruptive technologies and pandemics. It aims to contribute to the innovations that can be applied in our country by compiling the studies conducted in this field.

A literature review was conducted in national and international databases with keywords related to the subject. In the literature reviewed in this study, it was observed that pharmacists, as primary health care providers, increased the use of digital technology, especially during the Covid-19 pandemic. For example, pharmacists have switched to e-prescriptions instead of paper prescriptions. They preferred to order products digitally instead of face-to-face. They used digital assistive devices such as phones and computers to monitor patient medication consumption and track patient care. During the pandemic process, digital technologies and digital communication have played a major role in community pharmacists assuming a critical role for public health during the physical and social isolation process as the first point of contact. Research has shown that community pharmacists have mostly used the telephone as a digital intervention tool, which has led to significant improvements in vaccination rates, smoking cessation, hypertension management and medication adherence. These results indicate that community pharmacists can strategically support physicians in disease prevention, diagnosis and treatment with communication methods adapted to the digital environment. In another study conducted abroad, it was shown that digitalization of drug prescribing processes and openness to the control of the pharmacist led to a decrease in adverse drug reactions and patients had the opportunity for safer treatment. The presence of a pharmacist in the healthcare team also increases the cost-effectiveness of interventions. With the development of digital competencies of pharmacists, the star, which is foreseen to be added to the seven-star pharmacist definition of the World Health Organisation for the pharmacist of the future, the positive change agent is one of the main competencies of the pharmacists of the new normal period after the pandemic. In the new normal world order, in addition to tele-counseling, other digital technologies such as robotic drug dispensing, keeping electronic health records of patients, computer-based support systems for decision-making and the use of artificial technology are expected to be increasingly integrated into pharmacy practice.

It has been stated that there is a significant increase in the use of digital communication by pharmacists and that the digital communication of the team strategically leading the health sector can contribute to different studies to be carried out in this field. As a result, there is a need to conduct comprehensive field research on the subject.