How to shine through the masses on social media: A content analysis of posts in online brand communities


URAY N., AYDIN G., SİLAHTAROĞLU G., Anitsal M.

48th EMAC 2019, Hamburg, Germany, 28 - 31 May 2019

  • Publication Type: Conference Paper / Summary Text
  • City: Hamburg
  • Country: Germany
  • Istanbul Medipol University Affiliated: Yes