in: Changing Organizations: From the Psychological & Technological Perspectives, Hakan Kapucu,Cüneyt Akar, Editor, IJOPEC, London, pp.187-197, 2018
A recent development in mobile technology leads to new types of experiences for consumers. Augmented reality applications are one of the examples of this type of experiences which have potential for market. A key issue in development of new experiences for marketing is addressing how these new changes perceived in market, therefore this study examines augmented reality mobile applications by consumer side. The purpose of this study is twofold. Firstly, examining augmented reality mobile applications in other categories in application store to have a holistic perspective. Secondly, investigating augmented reality mobile applications rating and reviews in detail. Consistent to purposes of study, data mining approach is employed for fetching and examining reviews and ratings of mobile applications. For the first part of the study, consumer reviews for 45 applications from 9 mobile application categories were fetched. After that, the comparison of augmented reality category with other categories is presented. In second part of the study, firstly descriptive statistics about augmented reality applications are presented and relationship between review length and rating score is examined. Finally, 2-grams and 3-grams are included. The finding can contribute to current understanding of augmented reality mobile applications in Turkey market.