How Will Metaverse and AI Change Traditional Marketing Techniques?


DOĞUÇ Ö.

in: Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World, Keikhosrokiani, Pantea, Editor, IGI Global, Hershey, pp.68-88, 2023

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2023
  • Publisher: IGI Global
  • City: Hershey
  • Page Numbers: pp.68-88
  • Editors: Keikhosrokiani, Pantea, Editor
  • Istanbul Medipol University Affiliated: Yes