Brand coolness in a competitive environment: An empirical study on Starbucks Turkey


AKYÜZ A., PINARBAŞI F.

in: Strategic Priorities in Competitive Environments, Dinçer, Hasan; Yüksel, Serhat, Editor, Springer, Cham, pp.341-356, 2020

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2020
  • Publisher: Springer
  • City: Cham
  • Page Numbers: pp.341-356
  • Editors: Dinçer, Hasan; Yüksel, Serhat, Editor
  • Istanbul Medipol University Affiliated: Yes