Electronic Trading, Electronic Advertising, and Social Media Literacy: Using Local Turkish Influencers in Social Media for International Trade Products Marketing

MERAL Y., Özbay D. E.

in: Handbook of Research on Multidisciplinary Approaches to Literacy in the Digital Age, Nurdan Oncel Taskiran, Editor, IGI Global 701 E. Chocolate Ave.Hershey, PA 17033, USA, HERSHEY, pp.224-261, 2019

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2019
  • Publisher: IGI Global 701 E. Chocolate Ave.Hershey, PA 17033, USA
  • City: HERSHEY
  • Page Numbers: pp.224-261
  • Editors: Nurdan Oncel Taskiran, Editor
  • Istanbul Medipol University Affiliated: Yes