Attitude and Purchase IntentionTowards Smartwatches: An Empirical Research on the Innovative Wearable Technology Field


KARAMEHMET ALTUNTAŞ B., AKYÜZ A.

in: Handbook of Research on Managerial Thinking in Global Business Economics, Dinçer, H. ve Yüksel, S., Editor, IGI Global, Hershey PA, pp.41-57, 2019

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2019
  • Publisher: IGI Global
  • City: Hershey PA
  • Page Numbers: pp.41-57
  • Editors: Dinçer, H. ve Yüksel, S., Editor
  • Istanbul Medipol University Affiliated: Yes