Attitude and Purchase Intention Towards Smartwatches: An Empirical Research on the Innovative Wearable Technology Field


AKYÜZ A., KARAMEHMET ALTUNTAŞ B.

in: Handbook of Research on Managerial Thinking in Global Business Economics, Dinçer, Hasan; Yüksel, Serhat, Editor, IGI Global, Hershey, pp.41-57, 2019

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2019
  • Publisher: IGI Global
  • City: Hershey
  • Page Numbers: pp.41-57
  • Editors: Dinçer, Hasan; Yüksel, Serhat, Editor
  • Istanbul Medipol University Affiliated: Yes