Dinçer, H. And Pınarbaşı, F. PESTEL Analysis-Based Evaluation of Marketing Strategies in the European Banking Sector: An Application With IT2 Fuzzy DEMATEL. 2019. In Handbook of Research on Decision-Making Techniques in Financial Marketing , IGI Global, Pennsylvania, 429-448.

Dinçer, H., & Pınarbaşı, F., (2019). PESTEL Analysis-Based Evaluation of Marketing Strategies in the European Banking Sector: An Application With IT2 Fuzzy DEMATEL. Handbook of Research on Decision-Making Techniques in Financial Marketing (pp.429-448), Pennsylvania: IGI Global.

Dinçer, Hasan, And Fatih PINARBAŞI. "PESTEL Analysis-Based Evaluation of Marketing Strategies in the European Banking Sector: An Application With IT2 Fuzzy DEMATEL." In Handbook of Research on Decision-Making Techniques in Financial Marketing , 429-448. Pennsylvania: IGI Global, 2019

Dinçer, Hasan And Pınarbaşı, Fatih. "PESTEL Analysis-Based Evaluation of Marketing Strategies in the European Banking Sector: An Application With IT2 Fuzzy DEMATEL." Handbook of Research on Decision-Making Techniques in Financial Marketing , IGI Global, 2019, pp.429-448.

Dinçer, H. And Pınarbaşı, F. (2019) "PESTEL Analysis-Based Evaluation of Marketing Strategies in the European Banking Sector: An Application With IT2 Fuzzy DEMATEL", Handbook of Research on Decision-Making Techniques in Financial Marketing . Pennsylvania: IGI Global.

@bookchapter{bookchapter, author ={Hasan DİNÇER And author ={Fatih PINARBAŞI}, chaptertitle={PESTEL Analysis-Based Evaluation of Marketing Strategies in the European Banking Sector: An Application With IT2 Fuzzy DEMATEL}, booktitle={ Handbook of Research on Decision-Making Techniques in Financial Marketing}, publisher={IGI Global}, city={Pennsylvania},year={2019} }