Y. ESGİN, "MARKETING COMMUNICATION IN MOBILE BANKING: COMPARATIVE ANALYSIS OF ANTHROPOMORPHIC FEATURES IN CHATBOT DESIGNS," İnönü Üniversitesi İletişim Fakültesi Elektronik Dergisi , vol.7, no.1, pp.92-110, 2022
ESGİN, Y. 2022. MARKETING COMMUNICATION IN MOBILE BANKING: COMPARATIVE ANALYSIS OF ANTHROPOMORPHIC FEATURES IN CHATBOT DESIGNS. İnönü Üniversitesi İletişim Fakültesi Elektronik Dergisi , vol.7, no.1 , 92-110.
ESGİN, Y., (2022). MARKETING COMMUNICATION IN MOBILE BANKING: COMPARATIVE ANALYSIS OF ANTHROPOMORPHIC FEATURES IN CHATBOT DESIGNS. İnönü Üniversitesi İletişim Fakültesi Elektronik Dergisi , vol.7, no.1, 92-110.
ESGİN, Yeşim. "MARKETING COMMUNICATION IN MOBILE BANKING: COMPARATIVE ANALYSIS OF ANTHROPOMORPHIC FEATURES IN CHATBOT DESIGNS," İnönü Üniversitesi İletişim Fakültesi Elektronik Dergisi , vol.7, no.1, 92-110, 2022
ESGİN, Yeşim. "MARKETING COMMUNICATION IN MOBILE BANKING: COMPARATIVE ANALYSIS OF ANTHROPOMORPHIC FEATURES IN CHATBOT DESIGNS." İnönü Üniversitesi İletişim Fakültesi Elektronik Dergisi , vol.7, no.1, pp.92-110, 2022
ESGİN, Y. (2022) . "MARKETING COMMUNICATION IN MOBILE BANKING: COMPARATIVE ANALYSIS OF ANTHROPOMORPHIC FEATURES IN CHATBOT DESIGNS." İnönü Üniversitesi İletişim Fakültesi Elektronik Dergisi , vol.7, no.1, pp.92-110.
@article{article, author={Yeşim ESGİN}, title={MARKETING COMMUNICATION IN MOBILE BANKING: COMPARATIVE ANALYSIS OF ANTHROPOMORPHIC FEATURES IN CHATBOT DESIGNS}, journal={İnönü Üniversitesi İletişim Fakültesi Elektronik Dergisi}, year=2022, pages={92-110} }