S. (Editor) Yüksel, "Evaluation of Customer Expectations-Based New Product and Service Development Process: An Analysis for the Turkish Banking Sector," In In Handbook of Research on Decision-Making Techniques in Financial Marketing , İstanbul: IGI GLOBAL, 2020, pp.287-316.
Yüksel, S. (Editor) Evaluation of Customer Expectations-Based New Product and Service Development Process: An Analysis for the Turkish Banking Sector. 2020. In In Handbook of Research on Decision-Making Techniques in Financial Marketing , IGI GLOBAL, İstanbul, 287-316.
Yüksel, S. (Editor), (2020). Evaluation of Customer Expectations-Based New Product and Service Development Process: An Analysis for the Turkish Banking Sector. In Handbook of Research on Decision-Making Techniques in Financial Marketing (pp.287-316), İstanbul: IGI GLOBAL.
Yüksel, SERHAT. "Evaluation of Customer Expectations-Based New Product and Service Development Process: An Analysis for the Turkish Banking Sector." In In Handbook of Research on Decision-Making Techniques in Financial Marketing , 287-316. İstanbul: IGI GLOBAL, 2020
Yüksel, SERHAT. "Evaluation of Customer Expectations-Based New Product and Service Development Process: An Analysis for the Turkish Banking Sector." In Handbook of Research on Decision-Making Techniques in Financial Marketing , IGI GLOBAL, 2020, pp.287-316.
Yüksel, S. (Editor) (2020) "Evaluation of Customer Expectations-Based New Product and Service Development Process: An Analysis for the Turkish Banking Sector", In Handbook of Research on Decision-Making Techniques in Financial Marketing . İstanbul: IGI GLOBAL.
@bookchapter{bookchapter, author ={SERHAT YÜKSEL}, chaptertitle={Evaluation of Customer Expectations-Based New Product and Service Development Process: An Analysis for the Turkish Banking Sector}, booktitle={ In Handbook of Research on Decision-Making Techniques in Financial Marketing }, publisher={IGI GLOBAL}, city={İstanbul},year={2020} }