Publications & Works

Publication Network
Articles Published in Other Journals

Tüketici Eşsizlik İhtiyacı Üzerine Karşılaştırmalı Bir Araştırma: Orta Doğu Ülkeleri ve Türkiye

KORKMAZ M. Z., AKYÜZ A.
Alanya Akademik Bakış , vol.9, no.1, pp.98-112, 2025 (Peer-Reviewed Journal)

Self-Service Technologies: An AI-Powered Transformation

AKYÜZ A., KARAMEHMET ALTUNTAŞ B.
Journal of Computer Science and Information Technology , vol.12, pp.1-8, 2024 (Peer-Reviewed Journal)

Finansal Hizmet Pazarlamasında Yapay Zeka Kullanımı

AKYÜZ A., KARAMEHMET ALTUNTAŞ B.
The Journal of Academic Social Science Studies , vol.17, no.101, pp.329-340, 2024 (Peer-Reviewed Journal)

MATERYALİST TUTUM VE PRESTİJ HASSASİYETİ BAĞLAMINDA KOMPULSİF SATIN ALMA DAVRANIŞI ÜZERİNE BİR ARAŞTIRMA

AKYÜZ A., TEMELLİ COŞGUN A.
Akademik Hassasiyetler , vol.11, no.24, pp.692-719, 2024 (Peer-Reviewed Journal)

Determinant Factors Influencing Impulse Buying Behavior of Turkish Customers in Supermarket Setting

AKYÜZ A.
International Journal of Research in Business and Social Science , vol.7, no.1, 2018 (Peer-Reviewed Journal)

The Use of Fear Appeals for Anti-Smoking Advertising Campaigns: a Survey on Turkish Youth

AKYÜZ A.
International Journal of Social Science and Economic Research , vol.2, no.2, pp.2434-2449, 2017 (Peer-Reviewed Journal)

Determinant factors influencing eWOM

Akyüz A.
Mediterranean Journal of Social Sciences , vol.4, no.11, pp.159-166, 2013 (Scopus) Creative Commons License identifier

Sosyal Medyada Müşteri Etkileşimi ve Firmalar Açısından Önemi

AKYÜZ A.
Kastamonu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi , vol.2, no.1, pp.5-22, 2013 (Peer-Reviewed Journal)

Reklama Yönelik Tutum Belirleyici Faktör Olarak İnançlar

AKYÜZ A.
Marmara İletişim Dergisi , no.17, pp.214-227, 2010 (Peer-Reviewed Journal)
Papers Presented at Peer-Reviewed Scientific Conferences

Foreign Direct Investment Strategy in International Marketing: The Case of Turkey

ERCİLASUN M., AKYÜZ A., DÖNER A. S.
International Conference of Eurasian Economies 2015, Kazan, Russia, 01 September 2015, pp.113-119, (Full Text) Sustainable Development

The Effectiveness of Using Humor Appeal in Advertising The Key Takeaways

AKYÜZ A.
15th EBES Conference, LİZBON, Portugal, 8 - 10 January 2015, vol.4, pp.2342-2346, (Full Text)

The Role of Advertising During Recession

AKYÜZ A., ERCİLASUN M.
International Conference on Eurasian Economies 2014, ÜSKÜP, Macedonia, 1 - 03 July 2014, pp.199-205, (Full Text)
Books

Yeni Nesil Pazarlama: Hizmet Robotları

AKYÜZ A.
in: YENİ PAZARLAMA TRENDLERİ VE YENİ TEKNOLOJİLER, KARAMEHMET ALTUNTAŞ BİLGE, Editor, ÇİZGİ, Konya, pp.25-33, 2024

Pazarlama ve Dijital Dönüşüm

Akyüz A.
Alfa Yayınları, İstanbul, 2023

Sustainability, Corporate Social Responsibility and Renewable Energy: The Key Takeaways

Akyüz A., Temelli Coşgun A.
in: Economic Development and the Environmental Ecosystem: The Role of Energy Policy in Economic Growth, HASAN DİNÇER,SERHAT YÜKSEL, Editor, Springer, London/Berlin , Bern, pp.127-140, 2023

An Empirical Study on Consumer Attitudes Toward Renewable Energy in Turkey

AKYÜZ A., ELCİL Ş.
in: Renewable Energy Investments for Sustainable Business Projects, Dinçer, Hasan; Yüksel, Serhat, Editor, Emerald Publishing Limited, Bingley, pp.191-203, 2023 Sustainable Development

Pazarlamanın Dijital Dönüşümü

AKYÜZ A.
in: Pazarlama ve Dijital Dönüşüm, Akyüz, Ayşen, Editor, Alfa Yayınları, İstanbul, pp.11-20, 2023

Sustainability, Corporate Social Responsibility and Renewable Energy: The Key Takeaways

AKYÜZ A., TEMELLİ COŞGUN A.
in: Economic Development and the Environmental Ecosystem: The Role of Energy Policy in Economic Growth, Dinçer, Hasan; Yüksel, Serhat, Editor, Springer, pp.127-140, 2023

Oyunlaştırma

AKYÜZ A.
in: Medyada Güncel Kavramlar, Aydoğan, Filiz., Editor, Nobel, İstanbul, pp.173-178, 2023

Marketing and Financial Services in the Age of Artificial Intelligence

AKYÜZ A., MAVNACIOĞLU K.
in: Financial Strategies in Competitive Markets Multidimensional Approaches to Financial Policies for Local Companies, Dinçer Hasan, Yüksel Serhat, Editor, Springer, Cham, pp.327-340, 2021

Glokal Reklamcılık

AKYÜZ A.
in: Reklamcılığın Evrimi: Kavramlar, Süreç ve Yeni Yönelimler, Erdoğan, Eda; Akbulut, Nesrin; Talih, Duygu, Editor, Gazi Yayınevi, Ankara, pp.269-289, 2021

Marketing and Financial Services in the Age of Artificial Intelligence

AKYÜZ A., MAVNACIOĞLU K.
in: Financial Strategies in Competitive Markets: Multidimensional Approaches to Financial Policies for Local Companies, Dinçer, Hasan; Yüksel, Serhat, Editor, SPRINGER, Cham, pp.327-340, 2021

Brand coolness in a competitive environment: An empirical study on Starbucks Turkey

AKYÜZ A., PINARBAŞI F.
in: Strategic Priorities in Competitive Environments, Dinçer, Hasan; Yüksel, Serhat, Editor, Springer, Cham, pp.341-356, 2020

Attitude and Purchase Intention Towards Smartwatches: An Empirical Research on the Innovative Wearable Technology Field

AKYÜZ A., KARAMEHMET ALTUNTAŞ B.
in: Handbook of Research on Managerial Thinking in Global Business Economics, Dinçer, Hasan; Yüksel, Serhat, Editor, IGI Global, Hershey, pp.41-57, 2019

Attitude and Purchase IntentionTowards Smartwatches: An Empirical Research on the Innovative Wearable Technology Field

KARAMEHMET ALTUNTAŞ B., AKYÜZ A.
in: Handbook of Research on Managerial Thinking in Global Business Economics, Dinçer, H. ve Yüksel, S., Editor, IGI Global, Hershey PA, pp.41-57, 2019

Corporate Scandals Involving Social Media: Cases From Turkey

AKYÜZ A.
in: Handbook of Research on Global Issues in Financial Communication and Investment Decision Making, Dinçer, Hasan ; Yüksel, Serhat, Editor, IGI Global, Hershey, PA, pp.442-456, 2019

Fan Identification and Attitude Towards Sponsorship: an Emprical Research

AKYÜZ A.
in: Football in Turkey with All Aspects, Demir, Müge, Editor, Globe Edit, Riga, pp.5-20, 2018

Spor Sponsorluğu ve İmaj Transferi

AKYÜZ A.
ALFA, İstanbul, 2017

Tüketicinin Karar Verme Sürecinde Rasyonel ve Duygusal Reklamların Rolü

AKYÜZ A.
in: İletişim Çalışmaları, Aydoğan, Filiz, Editor, Der Yayınevi, İstanbul, pp.97-110, 2015

Sosyal Medya, Müşteri Etkileşimi ve Sosyal CRM

AKYÜZ A.
in: Sosyal Medya Araştırmaları 1 Sosyalleşen Birey, BÜYÜKASLAN, ALİ; KIRIK, ALİ MURAT, Editor, ÇİZGİ KİTABEVİ, İstanbul, pp.285-300, 2013

Marka Kişiliği ve Tüketici Kişiliği Arasındaki İlişkinin BoyutlarınıBelirlemeye Yönelik Bir Araştırma

AKYÜZ A., AKGÜN S.
in: Pazarlama İşletme Yönetimi ve Eğitiminde Seçilmiş Yazılar Prof Dr Selime Sezgin e Armağan, URAY, NİMET; BURNAZ, ŞEBNEM; KARAOSMANOĞLU, ELİF; BAŞ, AYŞE BANU E., ULUBAŞOĞLU, GONCA; AKTAN, CANAN; DEMİRAY, MELEK, Editor, Beta Yayınevi, İstanbul, pp.3-23, 2011

Yeni Medya Uygulamalarında Bütünleşik İletişim ve Reklamlarda Ünlü Kullanımı Stratejisi

AKYÜZ A.
in: İkinci Medya Çağında İnternet, Aydoğan, Filiz Akyüz, Ayşen, Editor, ALFA YAYINEVİ, İstanbul, pp.166-192, 2010